· Ohana Ambassadors
The world's best guides aren't famous. They're local.
Ohana Ambassadors are the family behind every recommendation. Founding terms, yours if you've earned it by living there.
How it works
Four steps to the founding cohort.
Apply
Five minutes. Tell us your region and one place tourists always get wrong.
Discovery call
A real conversation with Michael. Fit, region, and full economics, honestly.
Build your founding guide
We help: tools, structure, editorial support. Your knowledge, our system.
Launch with Ohana
October 1, 2026. Your name on the founding map, permanently.
The deal
What being a founding Ambassador actually means.
Own your work.
The places you know are yours. We build the case for them to travellers who'll actually go; you keep the credit.
Earn from every traveller you guide.
As an Ohana Ambassador you earn when travellers use your POIs or when you direct them to our community on ohana.place.
No algorithm to feed.
No SEO tricks, no engagement bait, no chasing a ranking. Write what's true; that's the whole job.
Subscription-funded.
Ohana is paid for by the people who use it, not by ads or your data. Nobody's bidding to outrank your recommendation.
“Full economics shared on a 30-minute call. We don't publish numbers; we discuss them with people we want.”
The founding map
The founding map is being drawn. First names go on it permanently.
Croix-Rousse
Lyon
Yeonnam-dong
Seoul
Hauz Khas
Delhi
Williamsburg
New York
We'd rather have four great Ambassadors in a country than settle for one. Apply and we'll tell you honestly who else is already there.
What great looks like
Three sentences. One place. No filler.
Shimokitazawa · early evening
The record shop with no browsing rules
A vinyl stall down an alley off the station, no sign, jazz playing low. The owner will talk your ear off if you let him.
Roma Norte · golden hour
Where the mural walk actually starts
Not the plaza everyone photographs. Two blocks north, where the murals get stranger and the mezcal bars don't have menus.
Sacred Valley · sunrise
The village the tour buses skip
Twenty minutes past the last stop on the standard route. Same mountains, none of the queue for the viewpoint.
Illustrative preview, written by Ohana. Your own guide would carry your voice, not ours.
Who we look for
Named individuals who live where they guide. Depth over breadth.
Yes
One person, one place, real depth. You've lived it long enough to know which streets change after dark and which restaurants are for tourists.
Not for us
Aggregators and multi-country content factories. If you're curating five countries you've visited twice, this isn't the fit.
Questions
Before you apply.
Founding terms that won't be offered again. Once the cohort is set, it's set.
Know a place well enough to ruin all the bad options? Tell us.